NORMAL is chainstore, that sells completely normal products at abnormal prices which are, cheaper than many other stores sell their products. You can often save 30-60% compared to other market prices when shopping at NORMAL.

Products are bought from where they are the cheapest, without unnecessary middlemen so that they can be sold to customers at cheap prices.

NORMAL offers great selection of grocery products, but stores want to offer unique experiences to their customers with each visit, which is achieved by continually adding new products to their selection. The NORMAL stores also have products which are only available at NORMAL by ecxlusive rights. This all ensures that stores always offer new type of shopping experience.

The first NORMAL store was opened in Denmark in April 2013. At the time being there is over 800 stores in Denmark, Norway, Sweden, Netherlands, France, Portugal, Spain and Finland. New stores are constantly opening.